Born in Bangkok. Brewed with Purpose.

Founded in 2021 in Bangkok, Hai was born from a simple idea: that exceptional coffee should be crafted with care, shared with honesty, and grown with respect for the world around us.

The name “Hai” (海), meaning “sea” in Chinese, reflects the boundless spirit of exploration and passion behind the brand.

From day one, Hai set out to prove that specialty coffee can be inclusive, not elitist — A part of everyday life for everyone.

Small batch. Big heart. Bold clarity.

Our Passion

Every cup reflects our values of fairness, responsibility, and environmental care.

To craft an ethical coffee ecosystem blending sustainability, transparency, and community. Hai is committed to fair-trade sourcing, eco-friendly packaging, and making specialty coffee approachable.

Our Purpose

Roasting with Intention. Connecting Through Coffee.

To become a leading modern coffee brand with a global presence, rooted in sustainability. Like its namesake “Hai” (海, sea), Hai aspires to grow across borders while staying grounded in ethical practices and its community-driven spirit.

Milestones

Hai Coffee Roaster may be a young company, but it has already notched several noteworthy achievements:

Debut with Sustainable Innovation
Launched with a focus on sustainability and quality, introducing Ethiopian and Kenyan single-origin coffees in eco-friendly packaging at a Bangkok coffee market.
Featured in GQ Thailand
Recognized by GQ Thailand as a “new wave” leader in specialty coffee, praised for blending sustainability, craftsmanship, and accessibility.
Nordic Approach Spring Cupping (Oslo)
Invited to cup coffees at Nordic Approach HQ – a major international honor, reflecting Hai’s commitment to ethical sourcing and global standards.
Community & Collaboration
Participated in key exhibitions (e.g., Thailand Coffee Hub) and partnered with design-forward brands for special releases, growing influence both locally and globally.

2021

2025

2025

Ongoing

Our Team

Hai Coffee Roaster is powered by a small, passionate team of roasters, tasters, and coffee lovers who work with intention, expertise, and collaboration. From “seed to sip,” the team approaches coffee with honesty, curiosity, and a love for learning - constantly cupping, experimenting, and refining.

More than a company, Hai is a tight-knit community where quality and integrity guide every decision.

Sourcing Philosophy

Hai Coffee Roaster is committed to ethical, sustainable sourcing.
We build transparent, fair relationships with farmers—often engaging in direct trade or working with partners like Nordic Approach, known for their fair trade values.

All our beans are specialty-grade, chosen for both quality and traceability. We believe that great coffee comes from healthy, well-supported environments, and our sourcing practices reflect that.

Every roast tells a story—from farm to cup.